LinkedIn Outreach Strategies: What Actually Works

LinkedIn is the best platform for B2B networking, freelancing leads, and job opportunities. Outreach is flooded with generic messages. Success comes from genuine, targeted approaches — not spamming.

1. Optimise Your Profile  

Professional photo, clear headline, detailed “About” section explaining what you do and who you help. Weak profile kills outreach before it starts.

2. Target the Right People  

Use Sales Navigator or free search filters: location, industry, job title, company size. Build lists of 50–100 ideal contacts per campaign.

3. Personalise Connection Requests  

Default message gets ignored. Mention shared connection, recent post, or specific reason: “Saw your post on SaaS growth — resonated with my experience at X.”

4. Engage First After Connection  

Like/comment on their posts genuinely for 1–2 weeks. Build familiarity before messaging.

5. Keep Messages Short and Value-Focused  

Greeting + personalisation + value offer + soft CTA. “Hi [Name], enjoyed your article on [topic]. I’m helping [target] with [solution] — thought this might interest you [link]. Open to chat?”

6. Provide Value Upfront  

Share useful content, introduce to someone, offer quick advice. People respond to givers.

7. Follow Up Politely  

One follow-up after 7–10 days: reference original message, add new value.

8. Post Consistently Yourself  

Valuable content (insights, case studies) attracts inbound connections — easier than outbound.

9. Use InMail Sparingly  

Sales Navigator feature. Higher open rates but costs credits.

10. Avoid Common Mistakes  

Mass generic messages, immediate pitches, overly salesy language, no personalisation. LinkedIn flags spammy accounts.

Results take time. 50–100 targeted outreaches/week can yield 10–20 meaningful conversations/month. Convert 10–20% to clients with good follow-up. Build relationships first — business follows.

This book is the bible of networking. Ferrazzi shows how to build real relationships — not fake LinkedIn spam. Generosity, follow-up, value first — exactly what makes outreach work today. Timeless principles that beat generic messages. Read it — your connections and opportunities explode.(Affiliate link, we may earn a commision)